E-Marketing - Questions & Answers for Competitive Exams | GkSeries

37. Market segmentation is __________

• [A] dividing
• [B] targeting
• [C] positioning
• [D] differentiation

Answer: Option [A]

38. The process of subdividing total markets into several sub market is __________

• [A] market fluctuating
• [B] market positioning
• [C] market segmentation
• [D] market penetration

Answer: Option [C]

39. __________ goods are meant for final consumption.

• [A] consumer
• [B] convenience
• [C] shopping
• [D] specialty

Answer: Option [A]

40. A buyer makes a purchase of a particular product or a particular brand is termed as __________

• [A] purchase motives
• [B] patronage motives
• [C] selection motives
• [D] product buying motives

Answer: Option [D]

41. A careful study of __________ will facilitate the marketer in determining the size, from, style, colour, package etc

• [A] market
• [B] manufacturers potential
• [C] consumer behavior
• [D] market segmentation

Answer: Option [C]

42. Motives refers to strong __________

• [A] behavior
• [B] emotions
• [C] needs
• [D] purchase power

Answer: Option [B]

43. Buying decision of a customer depends on his __________

• [A] price
• [B] promotion
• [C] product
• [D] attitude

Answer: Option [D]

44. A satisfied buyer is a silent __________

• [A] advertiser
• [B] promotion
• [C] salesman
• [D] target market

Answer: Option [A]

45. A consumer chooses an alternative which gives maximum __________

• [A] utility
• [B] usage
• [C] satisfaction
• [D] durability

Answer: Option [C]

46. The external factor of consumer behavior are also called as __________

• [A] environmental factors
• [B] consumer behavior factors
• [C] specific factor
• [D] product factors

Answer: Option [A]

47. __________ carry their goods from place to place in hand craft and sell them to the consumers at their door steps.

• [A] street traders
• [B] pedlars
• [C] cheap jacks
• [D] hawkers

Answer: Option [D]

48. The purpose of segmentation is to __________ the changing pattern of consumers.

• [A] measure
• [B] access
• [C] identify
• [D] usage rate

Answer: Option [A]