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Questions
1 Marketing is
A producer oriented
B consumer oriented
C competitors oriented
D both ‘A’ and ‘B’
E both ‘B’ and ‘C’

Answer: Option [D]
2 Marketing is influenced by
A brand image
B buyer behavior
C product demand
D public taste
E all of the above

Answer: Option [D]
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3 Marketing has taken a prominent position during the last decade due to
A increased competition
B government instructions
C foreign compulsions
D better literacy rate
E None of the above

Answer: Option [A]
4 Marketing is definitely required when
A there is no monopoly
B supply equals demand
C supply exceeds demand
D Vdemand exceeds supply
E None of the above

Answer: Option [C]
5 'Cross selling’ means
A public relations
B selling new products
C selling to enemies
D reversal of a sale
E selling other products to existing customers

Answer: Option [E]
6 Market information means
A knowledge level of DSAs
B information regarding share market
C information about marketing staff
D knowledge of related markets
E All of the above

Answer: Option [D]
7 Product mix means
A bundle of product required by the customer
B various product designed by the company
C distributing a mix of products
D collecting ideas to sell better
E None of the above

Answer: Option [B]
8 A situation in which consumer purchases are unplanned is called
A irregular demand
B latent demand
C impulse buying
D unwhole some laying
E None of the above

Answer: Option [C]
9 Market segmentation can be resorted to by dividing the target group as per
A income levels of customers
B age of the employees
C marketing skills for the employees
D needs of the sales persons
E None of the above

Answer: Option [A]
10 ‘Benchmark’ means
A autantion
B sales performance measurement
C mark given to sales persons
D standard values for comparison
E None of the above

Answer: Option [D]

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